Successful Brand Marketing at SXSW Interactive

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SXSW Brand Marketing

The March 2016 SXSW Interactive event was host to tens of thousands of participants – either in person or online. SXSW (South by Southwest) is held in Austin, Texas held annually during March. It began in 1987 and has grown every year to become what it currently is – a set of conferences, music festivals, interactive media, and film. In total, it lasts nine days though not all of those four areas happen for the full nine days.

In 2014, the music festival part featured more than 2000 acts and had as many as 51K registrants. The film part welcomes all levels of filmmakers and is five days of conference panels, workshops, mentor sessions, and more. In 2015, the film section held over 250 sessions and featured 735 speakers. The interactive section is focused on emerging tech. Groundbreaking ideas and creative tech are credited as having its beginning at SXSW Interactive. That part has a start-up generator, conferences, speakers, parties, and a trade show of new or updated tech offerings. Continue reading

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Uber gets a big media boost

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uber public relations - 5W PR

After year after year of lawsuits, strikes and legal attacks on its business model, Uber could use some good press. Now it has a partner who knows all about getting that done on a massive scale. Huffington Post co-founder Arianna Huffington is the newest member of Uber’s board of directors.

Huffington was brought on board for a very specific purpose: to bring more emotional intelligence to the brand and help it do a better job of connecting with customers and potential clients. Continue reading

Engineering a Viral PR Campaign

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viral content

A lot of people believe having content go viral is a fluke, just a one-off thing that happens and can’t be controlled. Though it is true for some viral content, it is also true there is common ground among most viral content and making certain any PR campaign with the goal of going viral checks all the boxes is the best way to guarantee a viral outcome. Continue reading

Common Services Provided by PR Firms

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public relations services

Business people all around the world rely on public relations experts to wave their PR wand and grant them more customers and create visibility for their brand. This isn’t quite how it works, but PR experts do provide a myriad of services, helping clients meet these goals. Services differ across firms, but they involve reputation management, social media, public affairs, executive training, event planning, and marketing. Continue reading

Media Impressions: Beyond Traditional PR

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media impressions

While Public Relations is an important part of any medium or large business, the field is rapidly changing in the age of the internet. In the past, the media was composed of a handful to TV networks and major newspapers that controlled the message. A discreetly placed phone call to a top executive in one of these influential channels could turn the tide by promoting more balanced coverage of your clients. You only needed to connect with a handful of the most powerful industry executives. Continue reading

Why is CSR so Important for Companies Today?

Corporate Social Responsibility Business
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Corporate social responsibility is a business practice that aims to integrate communal and ecological goals into company operations. Instead of concentrating solely on increasing profits, many companies use the principles of corporate social responsibility to determine how their practices are affecting employees, customers, human rights, the environment, and local communities. The efforts of corporate social responsibility can help companies control costs, improve their corporate brand, attract competent job seekers, and facilitate long-term financial success. Continue reading

The War for Mark Richt Heats Up

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Mark Richt College Football Public Relations Marketing

Georgia doesn’t want him, but you can bet someone does. Mark Richt, longtime head coach of the University of Georgia Bulldogs football team, is out of a job. But he’s certainly not out of demand. Richt’s camp says he was contacted regarding at least five high-profile coaching positions, including what may be the most high profile – the University of Miami. Continue reading

How and Why: Getting your Product into Holiday Gift Guides

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Holiday Gift Guide - 5WPR

How can you pitch your product to holiday magazine editors to get a spot in their annual gift guide? Displaying your products not only can lead to a growth in sales, but it can help spread brand awareness at the same time.

However, as gift guides become fewer in number, so too are the number of available slots offered to products. Not only this, but publications each have their own price points and specific themes, which further narrows the field. Continue reading

Why Consumers WANT Healthy Food and WHY They Will Pay More For It

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organic-food

Keeping with the health trends of the mid-2010s, today’s food manufacturers have recently vowed to keep supermarkets around the country stocked with natural, vitamin-packed selections. As a matter of fact, Euromonitor, the British-based market research company, has estimated that sales of healthy food products around the world should reach $1 trillion as early as 2017. The category is picking up some serious steam after dipping in the market during previous decades, and health-conscious eating is now considered much more than a passing fad. Continue reading

How to Create a Dynamic Press Release

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dynamic press release - 5wpr

A dynamic press release can help your company or product gain massive interest and soar in sales. A strong PR report can help your company acquire visibility and attract more customers quickly. Unfortunately, many press releases do not generate a significant amount of interest. However, you can use a few tips to ensure that your press release does not fall among the tombstones.  Continue reading

7 Lessons for First Time Public Relations Managers

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Public Relations Manager - 5wpr

According to the Public Relations Society of America (PRSA), PR professionals work in almost every industry in America. In fact, they have over 20,000 professional members and 10,000 college members. The PRSA defines public relations as a strategic communication method that manages relationships between the public and target organization. Below introduces seven important lessons for new public relations managers.

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