Successful Brand Marketing at SXSW Interactive


SXSW Brand Marketing

The March 2016 SXSW Interactive event was host to tens of thousands of participants – either in person or online. SXSW (South by Southwest) is held in Austin, Texas held annually during March. It began in 1987 and has grown every year to become what it currently is – a set of conferences, music festivals, interactive media, and film. In total, it lasts nine days though not all of those four areas happen for the full nine days.

In 2014, the music festival part featured more than 2000 acts and had as many as 51K registrants. The film part welcomes all levels of filmmakers and is five days of conference panels, workshops, mentor sessions, and more. In 2015, the film section held over 250 sessions and featured 735 speakers. The interactive section is focused on emerging tech. Groundbreaking ideas and creative tech are credited as having its beginning at SXSW Interactive. That part has a start-up generator, conferences, speakers, parties, and a trade show of new or updated tech offerings. Continue reading


Uber gets a big media boost


uber public relations - 5W PR

After year after year of lawsuits, strikes and legal attacks on its business model, Uber could use some good press. Now it has a partner who knows all about getting that done on a massive scale. Huffington Post co-founder Arianna Huffington is the newest member of Uber’s board of directors.

Huffington was brought on board for a very specific purpose: to bring more emotional intelligence to the brand and help it do a better job of connecting with customers and potential clients. Continue reading

Engineering a Viral PR Campaign


viral content

A lot of people believe having content go viral is a fluke, just a one-off thing that happens and can’t be controlled. Though it is true for some viral content, it is also true there is common ground among most viral content and making certain any PR campaign with the goal of going viral checks all the boxes is the best way to guarantee a viral outcome. Continue reading

Common Services Provided by PR Firms


public relations services

Business people all around the world rely on public relations experts to wave their PR wand and grant them more customers and create visibility for their brand. This isn’t quite how it works, but PR experts do provide a myriad of services, helping clients meet these goals. Services differ across firms, but they involve reputation management, social media, public affairs, executive training, event planning, and marketing. Continue reading

Media Impressions: Beyond Traditional PR


media impressions

While Public Relations is an important part of any medium or large business, the field is rapidly changing in the age of the internet. In the past, the media was composed of a handful to TV networks and major newspapers that controlled the message. A discreetly placed phone call to a top executive in one of these influential channels could turn the tide by promoting more balanced coverage of your clients. You only needed to connect with a handful of the most powerful industry executives. Continue reading

The War for Mark Richt Heats Up


Mark Richt College Football Public Relations Marketing

Georgia doesn’t want him, but you can bet someone does. Mark Richt, longtime head coach of the University of Georgia Bulldogs football team, is out of a job. But he’s certainly not out of demand. Richt’s camp says he was contacted regarding at least five high-profile coaching positions, including what may be the most high profile – the University of Miami. Continue reading

How and Why: Getting your Product into Holiday Gift Guides


Holiday Gift Guide - 5WPR

How can you pitch your product to holiday magazine editors to get a spot in their annual gift guide? Displaying your products not only can lead to a growth in sales, but it can help spread brand awareness at the same time.

However, as gift guides become fewer in number, so too are the number of available slots offered to products. Not only this, but publications each have their own price points and specific themes, which further narrows the field. Continue reading

The Media Agency of the Future



The world of marketing has certainly changed. While television shows such as Mad Men showed what life was like at an advertising agency in the 1960s, today’s agencies have expanded their capabilities by leaps and bounds.

With the rise of social media, search engine optimization, and online content, there is much that goes on in an agency. Yet despite the many changes that have taken place, many more will take place in the years ahead. The future agency, while having a number of similarities to current agencies, will also be far different in many new and exciting ways.

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Breakdown the Silos: Why your Company Needs to Integrate


integrated public relations - 5W PR

Silos are turf wars within your company, where departments begin to work against each other rather than together for the growth of the company. It happens because leaders within an organization don’t have a clear view of the corporate objective and how they can help move toward success. It happens when not just leaders, but departments and individuals within departments begin to compete instead of complement each other’s efforts. In order for your company to truly see growth, you must work on bringing down these silos and integrating your programs.

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The Simple Step that Will Improve Any PR Game


improve public relations - 5WPR

The field of public relations always seems to be about tricks. The PR agents who get all of the attention are the ones who incorporate the outrageous campaigns that are completely over the top. However, this winner-take-all crash and burn strategy fails 10 times for every time that it works. There is a much more effective step that will improve the PR game of virtually any agent or agency.

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4 Marketing Lessons from Peeps



When most people think of Peeps, they don’t think about marketing strategies and business practices, but when Easter rolls around, about 1.5 billion of the fluffy marshmallow chicks are sold. Over the past sixty-five years, Peeps has garnered a strong following in large part due to the attention parent company Just Born pays to their consumers. It is the dream of every business to possess the power of brand-name recognition and the freely given support of its consumers, but few manage to capitalize on the opportunities they are given.Luckily, when it comes to capitalizing on seasonal trends and maintaining a strong market presence, Peeps is there to set an example.

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