Uber gets a big media boost


uber public relations - 5W PR

After year after year of lawsuits, strikes and legal attacks on its business model, Uber could use some good press. Now it has a partner who knows all about getting that done on a massive scale. Huffington Post co-founder Arianna Huffington is the newest member of Uber’s board of directors.

Huffington was brought on board for a very specific purpose: to bring more emotional intelligence to the brand and help it do a better job of connecting with customers and potential clients. Continue reading


The Media Agency of the Future



The world of marketing has certainly changed. While television shows such as Mad Men showed what life was like at an advertising agency in the 1960s, today’s agencies have expanded their capabilities by leaps and bounds.

With the rise of social media, search engine optimization, and online content, there is much that goes on in an agency. Yet despite the many changes that have taken place, many more will take place in the years ahead. The future agency, while having a number of similarities to current agencies, will also be far different in many new and exciting ways.

Continue reading

Why Digital Public Relations is the Best Thing Since Sliced Bread


digital-prThe world is moving faster than ever before for mounting products and services has now become a challenging task because there’s so much competition in the marketplace. The use of digital marketing has now become essential to developing long lasting relationships with potential clients. Connecting with the target audience has now become something that can be done with a few keystrokes.

Continue reading

Digital PR for New Companies


digital-public-relationsThere are very few things that are more important than a digital public relations campaign, especially if you are a new business that does not have an established presence in an industry yet. Digital public relations can exponentially improve the outreach of a business with minimal expense; however, there are certain unwritten rules that new businesses should adhere to online.

The first rule is simple: Do not try to market to everyone at once.

Good digital public relations has to do with avoiding “spam” – this is a term that is defined by each individual. If you are annoying someone with your communications, then that communication is spam. The major social media sites are quite sensitive to each individual’s definition of spam. If you are reported by only a few people, your website can be completely taken out on the internal search engines of major social media sites such as Facebook and Twitter, and you can be completely blacklisted from the major search engines Google, Yahoo and Bing.

You can avoid this by keeping your communications personal. Just because you can market to all 7 billion people on the planet at once with an automated message does not mean that you should. Even the people that would have otherwise been interested in your product will view your content is spam and disassociate themselves from you.

Second, use comedy and the concept of the viral video.

The best public relations that any company could ever get for itself is a video that goes viral. Usually, viral videos are either incredibly funny or incredibly informational. The production value on these videos is usually quite high as well. This does not mean that you have to go out and purchase expensive equipment; it simply means that you have to have someone behind the editing boards that knows what they are doing. The hardware that you need in order to create a good video is under $1000 these days – do not let anyone tell you that creating something that the entire Internet can view as a professional video is out of your reach any point.

Third, you must be sure to keep your content up to date.

The best public relations is to make sure that your technologies are currents and that all of your links work. There is nothing more straining to a potential customer than inbound marketing to a website that is obviously in need of an overhaul.