The Insider’s Guide to Press Releases


erika kauffman press release

The top tip for optimizing your press release in 2015 is a clear understanding of search engine optimization (SEO). Few press releases will appear online without a basic understanding of the mechanics of SEO.

Another top tip for successful 2015 press releases is to understand how browser algorithms like Panda, Penguin and others, required by JDK Security API, affect your press releases online. While it isn’t necessary to understand the system programming of these algorithms into browsers, it is important to know the effect on content ranking and site traffic.

Be Aware of Google Change

In the past two years, Google, a major browser, has focused content on quality, rather than quantity. What this means for content like press releases in 2015 is more stringent scrutiny over SEO use.

In reality, keywords have always been part of press releases. API is the journalism format hard copy press releases must follow for publication. Press releases online follow the same format with one caveat: press releases are scrutinized for plagiarism by groups like Copyscape.

Four Ways to Create the Perfect Press Release

Brevity is the underlying factor in the perfect press release. There are four ways to create the perfect press release:

. Avoid unnecessary words in press release content
. Use powerful keywords prudently
. Compare browser algorithm indexing for keywords to press release content
. Insure press releases are concise and free of errors in grammar, punctuation, facts and chronological time

The perfect press release title should contain the most definitive keywords that describe the content briefly. The first sentence of the press release should always answer the questions, “who,” “what,” “when,” “where,” “why,” and “how,” as applicable. The first sentence should be concise, with keywords embedded. It should encourage readers to continue reading.

Online press release content demands brevity. Total word counts for these press releases shouldn’t exceed more than 400 words with two to six percent keyword saturation.

Use paragraphs when changes in content focus or direction occurs. Avoid unnecessary use of articles like “the” and “a” to keep press releases from exceeding word counts. Perfect press releases are proofread and free of errors. Fact check all content for spelling of proper names and chronological time. Insure the order of facts is concurrent to actual time sequence.

Before releasing an article, read the article objectively as a member of the reading audience to determine level of quality.


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