Successful Brand Marketing at SXSW Interactive

The March 2016 SXSW Interactive event was host to tens of thousands of participants – either in person or online. SXSW (South by Southwest) is held in Austin, Texas held annually during March. It began in 1987 and has grown every year to become what it currently is – a set of conferences, music festivals, interactive media, and film. In total, it lasts nine days though not all of those four areas happen for the full nine days.

In 2014, the music festival part featured more than 2000 acts and had as many as 51K registrants. The film part welcomes all levels of filmmakers and is five days of conference panels, workshops, mentor sessions, and more. In 2015, the film section held over 250 sessions and featured 735 speakers. The interactive section is focused on emerging tech. Groundbreaking ideas and creative tech are credited as having its beginning at SXSW Interactive. That part has a start-up generator, conferences, speakers, parties, and a trade show of new or updated tech offerings.

Uber gets a big media boost

After year after year of lawsuits, strikes and legal attacks on its business model, Uber could use some good press. Now it has a partner who knows all about getting that done on a massive scale. Huffington Post co-founder Arianna Huffington is the newest member of Uber’s board of directors.

Huffington was brought on board for a very specific purpose: to bring more emotional intelligence to the brand and help it do a better job of connecting with customers and potential clients.

Walmart backs out of deal

Walmart public relations have been bounding up and down in recent weeks. From announcements of across the board raises to store closings to new stores being opened, it’s tough to pin down where the brand is at the moment. But a recent announcement might have public sentiment heading down again.

The War for Mark Richt Heats Up

Georgia doesn’t want him, but you can bet someone does. Mark Richt, longtime head coach of the University of Georgia Bulldogs football team, is out of a job. But he’s certainly not out of demand. Richt’s camp says he was contacted regarding at least five high-profile coaching positions, including what may be the most high profile – the University of Miami.

How and Why: Getting your Product into Holiday Gift Guides

How can you pitch your product to holiday magazine editors to get a spot in their annual gift guide? Displaying your products not only can lead to a growth in sales, but it can help spread brand awareness at the same time.

However, as gift guides become fewer in number, so too are the number of available slots offered to products. Not only this, but publications each have their own price points and specific themes, which further narrows the field.

Why Consumers WANT Healthy Food and WHY They Will Pay More For It

 

Keeping with the health trends of the mid-2010s, today’s food manufacturers have recently vowed to keep supermarkets around the country stocked with natural, vitamin-packed selections. As a matter of fact, Euromonitor, the British-based market research company, has estimated that sales of healthy food products around the world should reach $1 trillion as early as 2017. The category is picking up some serious steam after dipping in the market during previous decades, and health-conscious eating is now considered much more than a passing fad.

Twitter’s CEO Search: How Does this Affect the Brands Public Persona?

Twitter’s search for a new CEO will change the public’s perception of the company permanently.

Twitter is not a passive entity anymore, and their shakeup shows the public how volatile a large social media company can be. People in America may not know the name of Twitter’s CEO, but the search for a new CEO will raise the profile of the company internally. Everyone in America will know what happens on the inside of Twitter, and Twitter may not be as fun as it once was.

Polishing the PR Campaign: Why KPI’s mean Real ROI’s

While quality PR campaigns certainly begin around the conceptualization table, their true pulse is met and measured in real-world metrics. But we get it, this is way easier said than done. Good campaigns require a blend of ideation, impression and analysis in order to reach full fruition. Great campaigns go one step further.

Breakdown the Silos: Why your Company Needs to Integrate

Silos are turf wars within your company, where departments begin to work against each other rather than together for the growth of the company. It happens because leaders within an organization don’t have a clear view of the corporate objective and how they can help move toward success. It happens when not just leaders, but departments and individuals within departments begin to compete instead of complement each other’s efforts. In order for your company to truly see growth, you must work on bringing down these silos and integrating your programs.

4 Marketing Lessons from Peeps

When most people think of Peeps, they don’t think about marketing strategies and business practices, but when Easter rolls around, about 1.5 billion of the fluffy marshmallow chicks are sold. Over the past sixty-five years, Peeps has garnered a strong following in large part due to the attention parent company Just Born pays to their consumers. It is the dream of every business to possess the power of brand-name recognition and the freely given support of its consumers, but few manage to capitalize on the opportunities they are given.Luckily, when it comes to capitalizing on seasonal trends and maintaining a strong market presence, Peeps is there to set an example.

Breakdown of Adobe’s Latest Study on Millennial Marketers

A survey that Adobe conducted recently among millennials aged 18 to 34 has a mostly positive message with a word of warning for people entering the field of marketing. It’s common knowledge that the most important area of marketing has become the digital world, and advertisers simply can’t be successful any longer without a strong understanding of the ways that people use technology in their daily lives.

10 Things Every Manager Should Do Before 9 A.M.

Recent research suggests that there are certain basic things that successful business managers have in common. Actually, there are many more. However, for the sake of brevity, let’s take the 10 most vital factors as listed by top management officials across various fields, professions and industries.

Top 3 Strategies to Growing your Network using Social Media

Without a doubt, social media is one of the most important aspects of any successful online marketing campaign. However, growing a network using social media can be quite a challenge for business that is not used to this new method of engaging customers. Here are the top three strategies to making sure that your outreach grows with every engagement online.

Turks & Caicos to switch Time Zone to Increase Sunshine and PR

When it comes to tourism, some countries create interesting and attractive travel public relations ploys to increase their touristic traffic. Some cities such as Rome, Paris, New York City, or Tokyo do not have to try as hard to attract tourists, as the cities are famous just from their sheer existence. But what happens to smaller, less traveled countries that rely on tourism as a major part of their economic foundation, like the Maldives for example.

Your First Public Relations Internship

The public relations industry can be a rewarding place to start a career, but there are a few things you should know before you start your search. If you are interested in finding your first public relations internship, the first thing you need to understand is what the internship will most likely entail.