Top 3 Strategies to Growing your Network using Social Media


erika kauffman social media

Without a doubt, social media is one of the most important aspects of any successful online marketing campaign. However, growing a network using social media can be quite a challenge for business that is not used to this new method of engaging customers. Here are the top three strategies to making sure that your outreach grows with every engagement online.

First, treat social media like a face-to-face conversation with many people.

Although you may feel as though you can engage the world with social media, it should not be used in this way. People like to be addressed personally. Engage your customers one by one. Take the time that it takes to do this. You can optimize your time by targeting social butterflies and social circle leaders. These are the people to whom your special offers and coupons should be directed.

Second, your social media campaign should tie in closely to your public relations campaign.

This is especially important if you are a relatively new business without an established presence in social media. You need to make a name for yourself as soon as possible so that you can quickly graduate to been seen as an expert and a leader in your industry. This is the public relations aspect of social media that requires some investment up front.

The quality of your communications must be consistent and professional. Your company may not understand the importance of small things, but a PR company does. If you are looking for a long-term social media investment, getting the right public relations company on your side at the beginning of your interactions is a must.

Third, use social media to build your own list of information.

Database marketing is one of the most effective tools that you have at your disposal. However, in order to participate in this very precise subset of direct marketing, you first need the data of your potential customer base. Although people offer up their data quite freely in social media circles, they are quite loathe to give it away to companies directly for some reason. This is especially true of the Millennial generation who are more cynical than ever about any entity with an LLC, an S or a C behind it.

Gathering information requires a light touch. Do not try to hard-sell on social media – simply engage your customers where they want to be met until you have the information that you need to create a hard-sell marketing campaign that they will respond to positively.


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