Growing Sales and Brand Awareness Using Holiday Marketing


5WPR - Holiday Marketing

The holidays are a time in which many companies will go into the black after being in debt all year. Whether or not your business is this seasonal, you can certainly take advantage of the increased joy that comes with the season to get the word out about your brand and the sales that you have going on.

Here are some of the best ways to ensure that you are getting the press and the visibility that you deserve during this time of increased competition and foot traffic.

Holiday Marketing

Use the media…

Do not be afraid to set up a media event for a little bit of positive PR. Doing something intriguing and positive for the community while branding your product is an excellent way to ensure that people associate your products with positive feelings.

This is what will lead them back to make a purchase even if they cannot remember your theme song or your tightly worded slogan.

Partner with a local charity if you need more manpower and offer your products as a prize or as a giveaway during the event.

Make sure that as you are providing the charitable service, you are attracting the group of people to whom you are actually trying to sell. For instance, if you are selling women’s purses and giving a tour to schoolchildren, make sure the parents come!

Give your new content more legs by branding it online…

The best content for online platforms comes from offline events, not from memes or expensive digital animations. You can more easily brand your content online when people put names and storefronts to slogans after you put your event content online.

The best part about this strategy is that you do not have to hard sell your brand – having people wearing your t-shirts, being in your branded office and using your product in a natural way will do all of the selling for you.

Coordinate your social media platforms together and automate the distribution of content…

While you are organizing all of these events and editing the footage down to put online, you also need to handle the customers that you already have. This means that producing and distributing your new content does not need to take forever.

You can drastically reduce the amount of time that you spend getting your branding content out to the people using automation and synchronization programs that will update your social media platforms all at once. You may also send individual alerts to customers who are very important to you.

Lastly, you want to make sure that some type of exclusive content is made available to people who sign up for your opt in mailing list.

Content to Boost Brand Visibility on Search Engines Using SEO…

Your search engine optimization campaign can be revitalized during the holiday season with new content, especially of the sort mentioned above. You now have interesting and new perspectives to share on the keywords that are sure to be popular during the season, and this is what people will look for, share and help you to distribute.

You are doing much more than repurposing memes or trying to clickbait here with titles – you are actually providing new value to the online community as long as you organize the content properly.

You must choose a keyword theme for all of your new content and aim all of that content at those few keywords and phrases. You may need a more experienced third party to help you do this, but it will be well worth it. The keywords and phrases that you use should be related to your company and present it in a unique way. The keywords should be localized; believe it or not, this will actually help you to get more precise global traffic.

The keywords should also be long tail keywords. You may not get a higher total number of impressions, but the impressions that you get will cost less, and the people who see that content will be more likely to actually make a purchase from your inventory.

Use your new online presence to brand your content across the Internet….

Your newfound status on social media and within the rankings of the major search engines gives you the leverage to brand yourself online. Now that people know who you are, you can brand a bit more traditionally in order to solidify the idea of your brand in the eyes of your target audience. Follow up your social media content with a studio commercial and a sale.

You must have a specific goal for conversions in mind when you do this, however. Are you trying to bolster your email list for next year or improve revenues for this quarter? Put out all material with the same goal.

Erika Kauffman is the Partner, General Manager and EVP at New York based PR Firm 5W PR. 5WPR is a top 20 US Public Relations Firm, and is headquartered in NYC with offices in Denver and Los Angeles.


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