6 Ways To Boost Brand Awareness Using Instagram

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Instagram Marketing

Despite Instagram’s lack of robust advertising options for brands, it is a wonderful place to help boost your brand awareness and catch potential customers’ attention. Instagram can be a great tool for enhancing brand awareness, generating brand loyalists as well as boosting sales. Continue reading

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When Should a Start-up Bring in a PR Agency?

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Startup Public Relations - 5WPR

New businesses are easy to run in the beginning. An owner or pair of owners can complete most tasks on their own, but there comes a time when the owners cannot do all the work for themselves. Hiring a staff helps cut down on the work that must be done by the owners, but the marketing of the business cannot be left to a single employ who works in the office. You must bring in a PR agency to aid the marketing of your business, and you must choose the right time to bring in the marketing agency. Continue reading

How to Create a Dynamic Press Release

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dynamic press release - 5wpr

A dynamic press release can help your company or product gain massive interest and soar in sales. A strong PR report can help your company acquire visibility and attract more customers quickly. Unfortunately, many press releases do not generate a significant amount of interest. However, you can use a few tips to ensure that your press release does not fall among the tombstones.  Continue reading

7 Lessons for First Time Public Relations Managers

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Public Relations Manager - 5wpr

According to the Public Relations Society of America (PRSA), PR professionals work in almost every industry in America. In fact, they have over 20,000 professional members and 10,000 college members. The PRSA defines public relations as a strategic communication method that manages relationships between the public and target organization. Below introduces seven important lessons for new public relations managers.

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Rethinking PR: A New Approach to Modern Public Relations

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Rethinking PR - Erika Kauffman 5WPR

The PR agency that is successful today is far different from the PR agency of just 20 or 30 years ago. Technology and the needs of public figures have changed the landscape so much that the tricks of yesteryear simply will not work today.

The mid sized PR agency is a special case. This is the agency that has a secure future ahead of it but perhaps no big or breakthrough clients. This agency will face a great deal of pressure from the new and shrinking industry of marketing. The losers will be pushed out of the advertising business altogether. The winners will divide the rest of the market and grow because of the decreased competition.

Here are just a few of the reasons that mid sized PR agencies need to change their strategies in order to survive and thrive.

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What’s Next in Mobile Content and Content Marketing

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mobile content marketing - 5wpr erika kauffman

Content marketing has exploded over the past few years, and brands are increasingly focusing on producing great content to interact on a personal level with their customers and leads. Without a content strategy, companies inevitably give up a large amount of possible business. With changing consumer preferences, such as roughly half of all internet activity going through mobile devices in 2014, marketers and content providers should plan on exploiting these statistics in order to get the most out of their efforts.

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Growing Gourmet: A 5WPR Food and Beverage PR Event

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Growing Gourmet - 5W Public Relations Food and Beverage PR Event

Over forty industry experts were guests in attendance at the 5W Public Relations event Growing Gourmet. The insight sharing event was for the industry’s leading thought leaders to close out the Specialty Food Association’s Summer Fancy Food Show.

The event hosted a panel discussion with industry experts George Duran, celebrity chef & author of “Take this Dish and Twist It,” Charles Passy, writer for Wall Street Journal & MarketWatch.com, Jaclyn London, MS, RD & CDN, Nutrition Director for Good Housekeeping Institute and Stephanie Cain, contributor to Brides, Esquire and Specialty Food News. For a full event recap, checkout Growing Gourmet on the 5WPR blog!

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Twitter’s CEO Search: How Does this Affect the Brands Public Persona?

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Twitter CEO Public Relations - 5WPR Erika Kauffman

Twitter’s search for a new CEO will change the public’s perception of the company permanently.

Twitter is not a passive entity anymore, and their shakeup shows the public how volatile a large social media company can be. People in America may not know the name of Twitter’s CEO, but the search for a new CEO will raise the profile of the company internally. Everyone in America will know what happens on the inside of Twitter, and Twitter may not be as fun as it once was.

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Growing a Local Business in Today’s Market

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Growing a Local Business - 5WPR

When you run a business in today’s technologically driven world, an online presence is crucial. It used to be good enough to have a basic website to advertise your goals, products and services. However, the Internet is tough competition for even local and small businesses. To grow your neighborhood business, use these strategies to compete at a high level in today’s market.

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The Media Agency of the Future

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5WPR MEDIA AGNECY

The world of marketing has certainly changed. While television shows such as Mad Men showed what life was like at an advertising agency in the 1960s, today’s agencies have expanded their capabilities by leaps and bounds.

With the rise of social media, search engine optimization, and online content, there is much that goes on in an agency. Yet despite the many changes that have taken place, many more will take place in the years ahead. The future agency, while having a number of similarities to current agencies, will also be far different in many new and exciting ways.

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Breakdown the Silos: Why your Company Needs to Integrate

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integrated public relations - 5W PR

Silos are turf wars within your company, where departments begin to work against each other rather than together for the growth of the company. It happens because leaders within an organization don’t have a clear view of the corporate objective and how they can help move toward success. It happens when not just leaders, but departments and individuals within departments begin to compete instead of complement each other’s efforts. In order for your company to truly see growth, you must work on bringing down these silos and integrating your programs.

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4 Things You Can Do to Get Ahead in the Workplace

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5WPR Erika Kauffman

Whether you’re an entry-level wage earner or a salaried middle manager, it’s likely that you’re interested in getting ahead at work. In order to do so, it’s critical in this day and age that you work on some universal professional skills. Here are a few simple things that you can do that can drastically improve your odds of moving up the food chain in the near future.

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The Simple Step that Will Improve Any PR Game

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improve public relations - 5WPR

The field of public relations always seems to be about tricks. The PR agents who get all of the attention are the ones who incorporate the outrageous campaigns that are completely over the top. However, this winner-take-all crash and burn strategy fails 10 times for every time that it works. There is a much more effective step that will improve the PR game of virtually any agent or agency.

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