If you are in the fashion industry looking for your niche, then you need a strong public relations campaign along with a great product. Here are some of the ways that you can integrate your own content, social media and other Fashion PR tactics in order to separate yourself from the pack.
Original Content Creation
For those small businesses who are looking for separation, you must have original content all the way around the board. One of the best ways to submit your place in the fashion world is to start a respected blog. However, there should be no syndicated content on this blog, only original content that other people would want to syndicate.
Choose a niche in fashion that you have an intellectual advantage over. Stick to this and do not succumb to the temptation to blog about every new, hot topic. Your core audience will learn to trust your opinion. After they begin to spread the word about your brand, the skies the limit.
If you are looking for ways to provide testimonials of your business to a customer, there is no better way than social media. The printed testimonial is all but dead. If a picture is worth 1000 words, how much more would a picture of a smiling customer in front of your storefront and modeling your brands be worth to your potential customer base?
Utilize your favored social media platforms, but make sure that you are part of the major social media platforms that your core audience subscribes to. For instance, if you are catering to the business crowd above 25, a Facebook page is a must-have. This is not necessary if you are catering to people who are below 25 – having a presence on Vine would be a much more important PR move.
Having an online presence is a great thing; however, generating the best concept will always come from live events. If you can make yourself known in person, not only will you be able to generate great online content, but you will become more favored in the eyes of the big taste makers in industry.
Take the time to go to events even if you do not get paid for the opportunity. If you can finagle your way in, then take it as a public relations move and consider it an investment into the future of your fashion brand.