Some women stare at glass ceilings. Others pack a hammer. Recently, the New York Times reported on several very successful professional women and asked them the secret to their success. I decided to look at some of their comments in a PR context.
Surround Yourself with Support
No matter who you are or where you are going, you need a team at your back. There will come times when you are discouraged or under attack. You can’t focus on getting the job done when you are coping or deflecting. You need to have people pushing you ahead past the negative while you focus on building your career and following your success trajectory. This takes skillful PR, both internally in dealing with your team and externally, arming them with what they need to protect you.
Present a Defined Brand
Every success guru will tell you to know who you are and be true to yourself. But if people don’t know who that is or what you are trying to project, you have missed a step in this mission. Simply internalizing these ideas is not enough. You need to project them onto those who will reflect your vision and presentation to others. If they don’t know what that is, all you do is create brand confusion. Next thing you know, other people are telling you who you “really” are and why you are “really” making the choices you are making.
Focus on the Productive
There will always be gossip. There will always be distractions that seem like opportunities and people firing blanks that feel too real. But don’t get sidetracked by the negative attacks and the pointless conversations. These trains of thought and conversations lead nowhere productive. Eliminate the extraneous and focus on what brings you joy and fulfillment.
No matter what job you are in or what your career aspirations may be, public relations is vital to your personal and professional growth. Learn from these ladies, and you can’t go wrong.