Easiest Ways to Get your Product into the Hands of the Consumer

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Consumer-ProductsGetting the product directly into the hands of consumers is a major hurdle most companies face during the initial stages of a product launch. Launching a product requires careful attention to timing and the right strategy. Here are some of the easiest ways to get the products directly into the hands of the consumer.

Tip 1– Products should be written about in a press release if there is a new product being offered. A release can provide information about the features and benefits of a new product. Even if the products are necessarily new, a new release can be issued if there is a new product development. The releases should ideally be submitted directly to trade publications.Tip 2– Product samples should be provided around the time the launch is scheduled. Samples should become available within a few weeks leading up to the official launch date. The goal is to solicit reviews and drive up interest in the product. Product samples should be sent to media outlets and publications well in advance.

Tip 3– Product advertisements should also be timed to appear in publications where the items will be featured. For example, if the person reads about the product in the article, there should be accessible coupons for the person to quickly act on the offer.

Tip 4– Products should also be submitted for review to influencers. Key, respected influencers that cater to the audience of interest with their content should be contacted for reviews. If the view satisfies the guidelines, product samples should be sent to the publication for review.

Tip 5– Mail order marketing is another option. The product is offered for free online for people who are supply their shipping information. This not only grows the mailing list, but it also allows the effort to be focused exclusively on a target market most likely to buy the product.

Product giveaways are another option for getting the product directly into the hands of consumers. Many businesses offer in-store demonstrations and promotions to incent customers to test out the products. This method is often used in department stores and big box chains.

Product launches can fail when the right promotional efforts aren’t used to get the word out about the given product. Good products deserve buzz and public relations strategies help create that opportunity. If the right mix of media, advertising and product placement are used, companies will have fewer challenges getting the product directly into the hands of consumers.

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